Sell Crafts Online

3dcart makes it easy to build a website to sell your
crafts without the restrictions of other platforms

Crafting is the Heart of Human History

People have been making things with their hands since before we had our first written language. From the first human to chip away at a rock to create a tool, to a 21st-century hobbyist knitting for relaxation, crafting has always been a central part of life. It has been directly responsible for the refining and preservation of cultures all over the world, and on a personal level, gives people endless ways to express themselves. You could easily argue that, without the ingenuity of handcrafters, human history wouldn't have happened at all.

It's easy to lose track of this in today's industrialized world, but as a crafter, you are part of a grand and beautiful tradition and you should be proud of your work. You may have several reasons to want to start an online business based on your love of crafting — maybe you just want to recover the costs so you can keep supporting your craft as a hobby, or maybe you want to become profitable enough as a crafter that you can quit your day job. Perhaps you have other goals as well, like the desire to share your work with the world and educate others about your favorite craft. No matter your motivation, you'll need the right eCommerce software and a solid business plan.

Sell Crafts Online

Types of Crafts You Can Sell Online

Like we touched on briefly above, crafting is so thoroughly ingrained with our lives and history that it would be impossible to list every type of craft. Many of them can be categorized, but this can also be difficult when you consider the popularity of mixed media and other ways that different crafts can overlap.

Another factor is that crafters can have different intentions for their work — some lean more toward artistic or decorative purposes, while others are more focused on creating items with a practical use. Others find a balance between both. No matter what you prefer, there's a place for you and your work in the rich, rewarding world of crafting.

We also want to point out that for most crafts, you can expand by also offering the necessary tools for sale, especially if the craft involves specialized equipment. It's understandable if you don't want to create competition for yourself, but most crafters are very community-minded and "competition" often isn't a factor since customers who buy crafts often prefer the work of a specific individual. Selling tools and resources can earn you additional income and build more loyalty by creating a like-minded community of crafters who share your interests. However, it's also fine if you'd rather focus on selling your work itself.

Types of Crafts

Summary of Types of Crafts to Sell Online

  • Fiber and textiles (sewing, knitting, weaving, etc.)
  • Other needlework (embroidery, cross-stitching, etc.)
  • Other cloth work (dyeing, printing, etc.)
  • Ceramics and glass (pottery, glassblowing, porcelain, etc.)
  • Leatherwork (leather tooling, dyeing, etc.)
  • Metalwork (silversmithing, enameling, casting, etc.)
  • Jewelry (can include everything from metalwork to beadmaking)
  • Papercraft (papermaking, decoupage, embossing, etc.)
  • Wood (carving, furniture crafting, carpentry, etc.)
  • Stone (carving, mosaics, etc.)

This is just a quick summary of crafts to help inspire you — if your favorite crafting hobby isn't listed here, don't worry: you can still build a successful business based on it, we just didn't have room for it on this page. Of course, you may also be involved in multiple crafts either independently or to support your main projects. For example, if your primary interest is jewelry, you may also be experienced in metalwork and beadmaking unless you get your supplies from other crafters. Either business model is valid.

Where to Sell Crafts Online

There are several ways a crafter can sell their work online, but they can be summarized in 2 categories: on a marketplace, or on your own website.

Sell Crafts Online
Sell on Marketplaces

Sell on Marketplaces

Marketplaces provide a venue where you can sell your crafts, with the biggest and most recognizable being Etsy. These are often good starting places for beginning crafters, but they're not the best long-term solution. Marketplaces have restrictions and fees that can cut into your profits, and can make it much harder to become recognized and grow your brand as you blend into a crowd. Etsy in particular has made numerous changes in recent years that have harmed its members' ability to find customers and become profitable.

Sell on Your Own Website

Sell on Your Own Website

Selling crafts on your own website allows you to keep control of your business and avoid the fees and restrictions of selling on a marketplace. You'll have more options as to what you can sell (since many marketplaces won't accept certain kinds of products even if they fit the handcrafted requirement), plus you'll be able to fully customize your website beyond what marketplaces allow. Having a website also sets you apart, since many people assume marketplace sellers are only amateurs. This will help you establish yourself as an expert in your field. Finally, the reduction in fees also means you'll be able to keep more of the income your business generates.

Sell on Both

Sell on Both

Keep in mind there's nothing stopping you from selling on both types of platform at the same time. If you've started out on Etsy, you can leave your shop active while you build your website, and continue to sell on both if you choose. The only issue would be the fees and other limitations inherent in your Etsy sales, and ensuring your inventory is consistent across multiple channels.

Tips for Packaging
and Shipping Crafts

When selling handcrafted products, it's vital that you ship your customers' purchases in a way that ensures they'll arrive in perfect condition. If you're making one-of-a-kind items, this is even more important, since replacing a lost or broken product won't be easy. Even if you do manage to duplicate a unique product, it's still very upsetting when misfortune befalls a handcrafted work of art.

The process you use to ship will need to vary based on the traits of the item, which include its size, weight, fragility, and others. Always make sure your packaging is sufficient to protect your product on its way to the customer. You may also need to follow related packaging laws depending on the type of products you sell — for example, handmade soap needs an ingredient list printed on its individual packaging.

Shipping Crafts

Customers who buy handcrafted products often appreciate personal touches, which help remind them that they are supporting a small business and not a faceless corporation. Build a relationship with your customer by including a thank-you note, bonus item, or other small token of your gratitude.

Selling Crafts Face-to-Face and Online

You may already be selling your crafts face-to-face, whether you've been going to shows or conventions, simply selling to friends, or through other opportunities. Unfortunately, selling online alongside your in-person sales can come with difficulties. This is primarily due to the need to keep your inventory straight, which is especially important with unique items that can't be reproduced. No one wants to sell an item at a craft show only to discover that an online customer has coincidentally bought the same item before you could mark it as "sold" on your website!

3dcart solves this problem with a built-in POS (point of sale) system that allows you to take payments in person while keeping your inventory synchronized across your online and offline sales. You can even sync your customers as well, which comes in handy if an offline customer decides to make an online purchase later. 3dcart is also integrated with other POS systems, including Square Register, so you're not limited to our built-in module.

Handmade Crafts

Successful Stores Selling Crafts Online

Businesses Crafting Their Success on 3dcart

How to Get Started Selling Crafts Online

3dcart is the best eCommerce software for building and growing an online craft shop. In addition to the features we've touched on already, 3dcart includes hundreds of other tools covering every aspect of your business. It's easy to build a website, sell across multiple channels, build and maintain customer relationships, and more. You can get started by signing up for a FREE online store trial with no credit card needed. Your trial will last for 15 days, giving you time to experiment with 3dcart and see how it can help your business.

Started Selling Crafts

Why 3dcart is the Best eCommerce Platform for Selling Crafts Online

No Marketplace or Transaction Fees

Unlike Etsy and other marketplaces, 3dcart doesn't charge any extra fees. You pay only your monthly store subscription (or annually for a 10% discount) and the usual fee from your payment provider. With 3dcart, you keep more of your profits, so business becomes more rewarding

Drag n' Drop HTML Builder and Page Editor

You may be great at your chosen craft, but that doesn't automatically mean you can build a website from scratch! 3dcart is a complete eCommerce website builder with tons of customizable templates to help you create a website that matches your brand.

Unlimited Product Photos with Zoom

When selling crafts online, you want your customers to appreciate every detail. Unlimited room for product photos, with zoom enabled, means you can showcase every item in its full glory. Customers will be able to inspect each product and fall in love with what they see.

Blog and Unlimited Content Pages

Customers are more likely to buy handcrafts when they can relate to the person who creates them. Our built-in blog module and unlimited page creation lets you create articles, galleries, and much more to humanize your business and catch the interest of visitors, turning them into loyal customers.

Powerful Marketing and SEO Tools

Get the word out about your business over social media, including both organic and paid marketing. Connect your store to Facebook to sell on your Facebook Shop with full inventory synchronization, create email newsletters, get listed on Google within your niche, and much more.

Accept Online Payments

3dcart integrates with over 160 payment processors, so you can accept credit cards, PayPal, digital wallets, and much, much more. Plus, we'll never impose an additional transaction fee on your store, no matter which payment provider you use.

Online Store Themes for Selling Crafts, Materials, and Tools

Build a Glowing, Elegant Online Candle Store in Minutes

Painted Colors

Painted Colors

A free, attractive eCommerce website template with an artistic atmosphere perfect for art galleries and dozens of types of crafts. A classic sidebar menu takes on a modern, responsive layout that makes every page fun to browse on all devices, plus plenty of featured items help catch interest on the front page.

Leather Bound

Leather Bound

A sophisticated premium theme that greets the customer with a huge carousel banner perfect for showcasing your products. Even more banner space rounds out the front page, and product animations add that little something extra that takes your site to the next level.

3dcart includes everything you need to sell online

Frequently Asked Questions

There are a lot of crafters doing what I do. How do I stand out?
Remember that most of the appeal of buying handcrafted products comes from the handcrafting itself, so the competition isn't exactly the same as it would be if you were running the usual type of business. Instead of focusing on marketing tactics that are better suited to regular retail stores, emphasize your story as a crafter and an individual artisan with an interesting history and process. Share everything that makes you unique! You can also branch out into other ways to make your crafting more special, like using traditional styles based on your heritage, using high-quality or natural materials, and more.
How do you price crafts for sale?
Arriving at the right price for your crafts can be hard. It's common for artists and crafters to undervalue their work, sometimes because they're afraid to charge too much, and other times because they simply don't know how much they could reasonably get for a finished product. Unfortunately, charging too little can make it difficult to grow your business, and can teach customers to expect unreasonably low prices for handmade items. Don't be afraid to price your crafts at a sustainable and profitable rate: remember that you have spent a significant time investment not only to create your products, but to learn and hone your craft. Try working with this formula:
  • Multiply the cost of your materials by 2, then add an hourly rate that seems reasonable to you, for the work you've done.
This has the effect of covering your costs to create the item and providing you with enough profit to afford materials for another, as well as compensating you for your time and expertise. You can still adjust the final number as you see fit, but remember to at least cover your costs and consider your time to reach a sustainable amount.
What are some tips for building a community of crafters?
If you want to build a community of others with an interest in the same craft, sell tools and materials they'll need, and provide other resources to help them in their crafting journey. These can include how-to articles and other guides on your website, product reviews for different tools, and more. You can also offer your crafting guides in ebook form and sell digital downloads using 3dcart's built-in tools. Social media will also be crucial to building your community, so maintain a presence on Facebook, Instagram, and other platforms, especially strongly visual ones like Pinterest.